The fear of running out of money is so primal and human. A survival mindset is great for emergencies, but in the long run it can hold you back.
I come across many people who struggle with pricing and asking for money. For professionals, the self-employed, or those working in the caring and creative sectors, the personal nature of what they offer can lead to confusion about self-worth.
In our haste to take on new business, an area that is often overlooked is what it will cost us to service it, in terms of time and energy.
In the first part of a series of articles, I explain how accountants in practice can optimise their income, but they must make tough decisions.
In the second part of this series of articles for ICAEW, I explain how accountants in business can optimise their income.
In part 3, you’ve done your research, positioned your product and worked out your marketing strategy, but don’t forget about your mindset.