It might surprise you to know how commonplace it is for people to struggle with asking for money. Asking for money can be emotionally charged… we forget ourselves, we stumble. Feelings of shame, fear of rejection, panic and inadequacy are not uncommon.

It’s good to remember that asking for money is a universal experience. From a child asking for pocket money to an heiress asking her trustees for an increased allowance, whether it’s a businessperson asking the bank for a loan, to a wandering monk with his begging bowl – it’s hard to escape life without having to ask for money.

When large sums are involved, like selling a house, we use agents to do the asking for us. The advantage is obvious – it’s not personal so there’s less emotional investment.

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